Brad Adgate – Senior VP/Director of Research
HORIZON MEDIA

Brad Adgate has over 30 years experience in media research.  For the past ten years, he has been Senior Vice President, Director of Research at Horizon Media.  Prior to joining Horizon Media, Brad had worked in the media research departments at Grey Advertising, Backer & Spielvogel and Saatchi & Saatchi.  Brad also held positions in ad sales research at several cable networks and TV and radio syndication companies.

Since 1998, Brad has authored Horizon Media’s ongoing newsletter On the Horizon, which covers in-depth analysis of various industry topics.  In addition, he provides audience estimates, trends, POV’s, presentations, white papers, an annual program development and upfront book to Horizon Media’s clients.  Brad is sought after almost daily by the media for his industry insights.  Brad has also given numerous presentations, has participated in frequent industry related panels and several industry advisory councils.

In 2002 Brad was named a “Media Maven” by Advertising Age.  For the past three years he has been named the most quoted executive in the industry by Advertising Age in the publication’s annual “Media Talk” survey.  Also in 2006, Brad was named “Media All Star” in the research category by Mediaweek.